Privacy Policy

Parla — iOS application
Last updated: 27 April 2026
Effective date: 27 April 2026

This Privacy Policy explains how LIPITT SAS ("Lipitt", "we", "our", "us") collects, uses, stores and shares personal data when you use the Parla mobile application (the "App") and related services (together, the "Service"). This Policy is written to comply with the EU General Data Protection Regulation (GDPR), the French Data Protection Act ("Loi Informatique et Libertés"), the California Consumer Privacy Act (CCPA/CPRA), and Apple's App Store privacy requirements.

CONTENTS

  1. Who we are (data controller)

  2. What data we collect

  3. Voice and camera data — special notice

  4. How we use your data and legal bases

  5. Who we share your data with (sub-processors)

  6. International data transfers

  7. How long we keep your data

  8. Security

  9. Your rights

  10. Children

  11. Marketing communications and notifications

  12. Changes to this Policy

  13. Contact

1. Who we are (data controller)

The data controller for personal data processed through the Service is:

  • LIPITT SAS, a French simplified joint-stock company

  • Registered office: 7 avenue de Laponie, 91940 Les Ulis, France

  • SIREN/SIRET: 980 765 531 00010

  • Privacy contact: privacy-parla@equos.ai

  • Data protection point of contact: Antoine Ménager, CEO

For any question concerning your personal data or the exercise of your rights, please contact us at the email address above.

2. What data we collect

2.1 Account data (collected when you sign up)

You create an account using Sign in with Apple. From Apple, we receive:

  • Your email address (which may be a private relay address provided by Apple if you choose to hide your real email)

  • Your first name (as provided by you)

  • A unique Apple user identifier specific to our app

2.2 Learning profile data (collected during onboarding)

To personalise your learning experience, we ask you to provide:

  • Your current English level (e.g., beginner, intermediate, advanced)

  • Your main objective for improving your English

  • The area you most want to improve (e.g., conversation, business, travel)

2.3 Conversation data

  • Voice (audio): streamed in real time during your conversations with the in-app avatar

  • Video (camera): only if you choose to enable the camera; used to give the avatar contextual feedback on your facial expressions

  • Conversation memory summaries: short text summaries of past conversations that we generate to give the avatar continuity (e.g., topics covered, vocabulary practiced). The full audio of your conversations is never stored by Lipitt

See Section 3 for important details on how voice and camera data are processed.

2.4 Subscription and payment data

Payments are processed exclusively through Apple's In-App Purchase system, managed by our subscription infrastructure provider RevenueCat, Inc. Lipitt never receives or stores your payment card details. We receive from Apple/RevenueCat only the subscription status (active, expired, in trial, cancelled) linked to a transaction identifier.

2.5 Technical and usage data

When you use the App, we automatically collect:

  • Device information: device model, iOS version, language and region settings, time zone

  • App-specific identifiers (Apple's IDFV — Identifier for Vendors)

  • Usage analytics: screens viewed, features used, session duration, conversation initiation events

  • Crash and performance logs (when the app crashes or encounters an error)

  • IP address (used transiently for connection routing and abuse prevention)

We do not use Apple's IDFA, do not request App Tracking Transparency permission, and do not track you across other apps or websites.

2.6 Communications

If you contact us by email or interact with us, we keep a record of that correspondence.

3. Voice and camera data — special notice

Important. Audio and (optional) video data may qualify as "biometric data" under GDPR when processed in certain ways. We process your voice and camera input solely to enable the conversational learning experience, and never to uniquely identify you as an individual. We do not perform voice cloning, face recognition, or speaker identification.

3.1 How real-time conversations work

When you start a conversation:

  1. Your microphone audio (and, only if you have enabled the camera, your video frames) are streamed in real time from your device to Google's Gemini Live API (operated by Google Ireland Limited, processing region: europe-west).

  2. Gemini transcribes your speech, generates a response, and streams synthesised speech back to your device, all in real time.

  3. The text response is also used by our on-device avatar engine (running locally on your iPhone) to animate the avatar's lip movements and facial expressions. No video of the avatar leaves your device.

3.2 Storage by Lipitt

Lipitt does not record, store or archive the raw audio or video of your conversations on its own servers. Only short text summaries (used as long-term "memory" for the avatar) are stored in our backend.

3.3 Storage by Google (Gemini Live API)

Google processes the streams as our sub-processor under its Cloud Data Processing Addendum. Based on Google's published policies:

  • We have opted out of using your data for model training. Google does not use your prompts or responses to train its AI models.

  • Google may temporarily log prompts and responses for a limited period for the sole purpose of detecting abuse and violations of its acceptable use policy.

  • If session-resumption features are used, conversation state may be cached for up to 24 hours to allow reconnection; Lipitt does not enable session resumption beyond what is strictly necessary for service continuity.

For full details, see Google's Cloud Data Processing Addendum and the Gemini API data retention documentation.

3.4 Camera is optional and revocable

The camera permission is not required to use Parla. You can grant it, refuse it, or revoke it at any time in iOS Settings → Parla → Camera. The microphone is required for the core conversational feature; you can disable it in iOS Settings → Parla → Microphone, but this will prevent the conversational feature from working.

4. How we use your data and legal bases

Under the GDPR, we must rely on a "legal basis" to process your personal data. The table below sets out our processing purposes and the corresponding legal basis.

Purpose

Data used

Legal basis (GDPR)

Creating and managing your account

Account data, learning profile

Performance of the contract (Art. 6(1)(b))

Providing the conversational learning experience (real-time voice/video processing, avatar animation, memory summaries)

Voice, optional video, conversation memory, learning profile

Performance of the contract (Art. 6(1)(b)); your explicit consent for use of camera (Art. 6(1)(a))

Managing your subscription and processing payments

Subscription identifier, account email

Performance of the contract (Art. 6(1)(b))

Sending you product-related notifications (push)

Device push token, learning profile

Your consent (Art. 6(1)(a)); revocable in iOS Settings

Sending you marketing emails (newsletters)

Email, first name

Your consent (Art. 6(1)(a)); revocable via the unsubscribe link in every email

Analytics and product improvement

Usage events, device info, IDFV

Our legitimate interest in understanding how the App is used and improving it (Art. 6(1)(f))

Crash diagnostics and security

Crash logs, technical info, IP

Our legitimate interest in keeping the Service stable and secure (Art. 6(1)(f))

Complying with legal obligations

Any data, as required by law

Compliance with a legal obligation (Art. 6(1)(c))

We do not use your personal data — including conversations — to train AI models.

5. Who we share your data with (sub-processors)

We share your data only with carefully selected sub-processors who provide the technical infrastructure of the Service. They process data only on our instructions and under contractual data protection terms.

Sub-processor

Role

Location

Google Ireland Limited (Gemini Live API)

Real-time speech-to-text, language model, text-to-speech

europe-west region (data centres in the EU); Google may transfer support data to its US affiliates under SCCs

Scaleway SAS

Application backend hosting (account data, learning profile, memory summaries, technical logs)

France

Apple Inc. / Apple Distribution International Ltd

App distribution, Sign in with Apple authentication, In-App Purchase, push notifications

EU and US (under Apple's standard terms)

RevenueCat, Inc.

Subscription lifecycle management (linked to your Apple In-App Purchase)

United States (under SCCs)

Amplitude, Inc.

Product analytics

United States (under SCCs)

The Parla avatar's visual rendering runs on your device using Lipitt's proprietary on-device model; no avatar video or facial data is transmitted to or stored on Lipitt's servers.

We do not sell your personal data, and we do not share it with advertisers or data brokers.

6. International data transfers

Some of our sub-processors are based in the United States (RevenueCat, Amplitude, Sentry) or may transfer support data outside the European Economic Area. When such transfers occur, they are governed by:

  • The European Commission's Standard Contractual Clauses (SCCs); and/or

  • Where applicable, the EU–US Data Privacy Framework (DPF) certification of the recipient.

You can request a copy of the transfer safeguards by contacting us at privacy-parla@equos.ai.

7. How long we keep your data

Data category

Retention period

Account data and learning profile

For the duration of your account, plus up to 30 days after deletion (technical safety net), then permanent deletion

Conversation memory summaries

For the duration of your account; you can clear them at any time from the App

Real-time voice and video streams

Not stored by Lipitt; transiently processed by Google for the duration of the session

Subscription records

Up to 10 years after the last transaction (French commercial and tax law)

Crash and technical logs

Up to 90 days

Analytics events

Up to 24 months

Marketing consent and unsubscribe records

Up to 3 years from the last interaction

Email correspondence

Up to 3 years from the last contact

8. Security

We implement appropriate technical and organisational measures to protect your data, including:

  • End-to-end TLS 1.2+ encryption for all communications between the App, Lipitt's backend, and our sub-processors

  • Encryption at rest of databases and backups

  • Strict access controls and least-privilege principles for Lipitt staff

  • On-device processing of avatar rendering, which means your video stream of the avatar never leaves your phone

  • Regular security reviews and dependency monitoring

No system can be 100% secure. If we ever become aware of a personal data breach affecting your data, we will notify the competent supervisory authority (the French CNIL) within 72 hours where required by law, and will inform you directly when the breach is likely to result in a high risk to your rights and freedoms.

9. Your rights

Subject to applicable law, you have the following rights:

  • Right of access — to obtain a copy of the personal data we hold about you

  • Right of rectification — to correct inaccurate or incomplete data

  • Right of erasure ("right to be forgotten") — to request deletion of your data. You can delete your account and all associated data directly from the App (Settings → Account → Delete Account)

  • Right to restrict processing

  • Right to data portability — to receive your data in a structured, machine-readable format

  • Right to object to processing based on our legitimate interests

  • Right to withdraw consent at any time, where processing is based on consent (this does not affect the lawfulness of processing carried out before withdrawal)

  • Right to define directives regarding the fate of your data after your death (under French law)

To exercise any of these rights, email us at privacy-parla@equos.ai. We will respond within one month (extendable by two further months for complex requests, in accordance with Article 12 GDPR). We may need to verify your identity before acting on your request.

If you are a California resident, you also have specific rights under the CCPA/CPRA, including the right to know, delete, correct, and opt out of "sale" or "sharing" of personal information. Lipitt does not sell or share your personal information for cross-context behavioural advertising.

Right to lodge a complaint. If you believe that our processing of your personal data infringes the GDPR, you have the right to lodge a complaint with the French Data Protection Authority:

Commission Nationale de l'Informatique et des Libertés (CNIL)
3 Place de Fontenoy, TSA 80715, 75334 Paris Cedex 07, France
www.cnil.fr

10. Children

Parla is not intended for children under the age of 15. We do not knowingly collect personal data from anyone under 15.

If we become aware that an account belongs to a user under 15, we will suspend the account and delete the associated personal data without undue delay.

If you are a parent or guardian and believe your child under 15 has provided us with personal data, please contact us at privacy-parla@equos.ai and we will delete the relevant data without undue delay.

Note: the App Store age rating that may appear on Parla's product page is set by Apple based on content descriptors and may differ from the contractual minimum age set out above. The minimum age to use the Service, as a matter of contract and data protection compliance, remains 15.

11. Marketing communications and notifications

Push notifications. If you enable push notifications, we send you personalised reminders and learning tips. You can disable push notifications at any time in iOS Settings → Parla → Notifications.

Marketing emails. With your consent, we may send you newsletters and product updates. You can unsubscribe at any time using the link at the bottom of every email, or by emailing us. Unsubscribing from marketing does not affect transactional emails relating to your account or subscription.

12. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our Service, or applicable law. The "Last updated" date at the top of this page indicates when the most recent change was made. If the change is material, we will notify you in advance through the App or by email. Your continued use of the Service after the new Policy takes effect constitutes acceptance of the changes.

13. Contact

For any question or concern about this Privacy Policy or our data practices, please reach out to:

LIPITT SAS — Privacy
7 avenue de Laponie, 91940 Les Ulis, France
Email: privacy-parla@equos.ai

© 2026 LIPITT SAS. All rights reserved.